In the previous post in this series, we walked through EPiServer Tracking API and how we can customise the data tracked. In this post we're going to explore techniques for extending the Tracking API to customers interacting with our brand in store. Sourcing In-Store data Retailers will typically record in-store and online orders in their … Continue reading Part 2 – Extending EPiServer Tracking API for In-Store orders
Is Click Tracking working in your EPiServer Find implementation?
What is Click Tracking in EPiServer Find? When a customer performs a search and subsequently clicks a search result, your website should be informing Find of this event. Why is Click Tracking important? There are two fundamental reasons: Quality of search results returned from Find Using statistics for continuous search optimisation Find Relevancy Scores The … Continue reading Is Click Tracking working in your EPiServer Find implementation?
Introduction to extending EPiServer Visitor Intelligence for Omnichannel Marketing
With EPiServer Visitor Intelligence you can create micro targeted onmichannel segments of customers based on their interactions with your brand in store and online. EPiServer's product suite then gives you the tools to target these segments with super personalised web experiences (CMS), recommendations (EPi Recommendations) and automated marketing campaigns (Campaign). Collecting your Big Data The … Continue reading Introduction to extending EPiServer Visitor Intelligence for Omnichannel Marketing
Building Mobile Apps at speed with EPiServer Commerce & Flagship
In this post I'll give an overview of the key technologies and building blocks involved in delivering a full featured E-Commerce mobile app across Android and iOS that is fully integrated with your existing EPiServer Commerce website. Native Apps Research has shown that conversion rates are 3 times higher for customers on Native mobile apps … Continue reading Building Mobile Apps at speed with EPiServer Commerce & Flagship
Dynamic Category Page Search Faceting with Epi Find
The goal is to create the most dynamic E-Commerce Category pages possible with Epi Commerce & Find. First lets clarify the terminology. By category page i am referring to the EPi Commerce "NodeContent" type used to structure the product catalog. Customers will be able to navigate the site using this category structure seeing the top … Continue reading Dynamic Category Page Search Faceting with Epi Find
Getting the Content Reference from EPiServer Content Approval Events
Although this post is quite trivial, EPiServer Content Approvals are a large step forward from the old functionality and as it's relatively recent, there's not a lot of posts out there on customising the engine. Most importantly i would have found this post useful had i found it last week! My requirement is simple in … Continue reading Getting the Content Reference from EPiServer Content Approval Events
Using Azure Queues in EPiServer
EPiServer's DXC cloud based Azure platform as a service provides the availability and scalability necessary to auto scale enterprise level high transaction applications. DXC has bundled within it' set up an Azure Storage Account used for Blob Storage and a Service Bus used for managing events such as invalidation of cache between instances. Once your … Continue reading Using Azure Queues in EPiServer
Building an EPiServer Campaign Connector for Transactional Emails
This post was originally written as a work around to the EPiServer's Campaign Connector's limitation of being tied to one client. However as @David kindly points out in his comment below this has been rectified in version 5.0.0 of the Episerver Connect for Marketing Automation package. However the information below may still be helpful for non … Continue reading Building an EPiServer Campaign Connector for Transactional Emails
Unified Commerce Solutions with EPiServer, Avensia Storefront and Dynamics for Finance & Operations
Episerver Commerce and Microsoft Dynamics 365 for Finance and Operations (formerly branded Dynamics AX) are two of the global leaders in their respective Commerce and ERP fields. In this article, we'll explore how we can integrate these platforms to empower businesses with full unified commerce solutions. We'll start with the fundamental reasons we would tackle … Continue reading Unified Commerce Solutions with EPiServer, Avensia Storefront and Dynamics for Finance & Operations
Choosing between Umbraco and EPiServer CMS
EPiServer and Umbraco are excellent .Net CMS platforms. EPiServer is an enterprise level fully licensed product while Umbraco is an open source option driven by a passionate community of developers. If you are choosing between these two options, there are a number of factors that you should consider and I want to touch on these … Continue reading Choosing between Umbraco and EPiServer CMS
