In Blog Post 1, I talked about the foundations of delivering a super personalised experience to customers using Optimzely products. In this post we’ll discuss the first pillar – Segmentation. Specifically, the technical implementation which sets the foundations for the super powerful Segmentation of your customer base. Use Optimizely’s Data Platform (ODP) to harmonise data … Continue reading Creating Behavioural based Customer Segments in ODP- Post 2 of 4