A Marketing Managers Guide to a modern DXP Solution Architecture

As a Solution Architect, I nerd out on new technologies, plugging systems together, good code, solving problems and the general process of designing software.

And that is why I have been writing technical blog posts for a few years. 

This time I decided to write an article that was aimed at a non-technical audience. I wanted to give Marketers a primer on their role in DXP Solution Architecture and delicately explain why Optimizely can be a good fit.

I underestimated the challenge. I soon realised my new audience’s expectation for the structure of content, tone of voice and level of detail were now very different. The process of crafting something of value took more time than expected as I iterated over draft after draft.

Finally I have an article I am happy to put out into the world.